ABOUT ME
With over six years of professional marketing experience, I excel in planning and implementing activities across various online and offline channels. My expertise includes Marketing and Business Development, and I possess a strong grasp of current marketing tools and strategies.
My goal is to apply these skills in a challenging workplace, contributing to the growth of the organization while pursuing a career as a Marketing Manager. Check out my portfolio website to learn more about my achievements and capabilities.
EXPERIENCE
2022 - Present
Marketing Manager
Gruenechem Corp
I targeted markets for Conflaco Fragrance Oils, including the UAE and GCC countries, to expand sales. Thorough market research identified customer needs, enabling successful product development and penetration. Strong relationships with distributors, retailers, and industry professionals ensured continuous growth. Offline and online marketing campaigns enhanced brand awareness, leveraging social media, email marketing, and SEO. Compelling content creation increased website traffic and lead generation. Social media presence was managed on Facebook, Instagram, Twitter, and LinkedIn, fostering customer relationships. Monitoring industry developments, competitors, and trends allowed proactive decision-making. Successful marketing events showcased products and built brand visibility. Regular reports on business development, digital marketing performance, and ROI provided valuable insights to senior management.
2020 - 2022
Marketing Manager
Far Way General Trading LLC.
As a key contributor to FAR WAY’s branding strategy, I ensured consistent and impactful brand identity. I created/maintained the website, implementing SEO strategies that increased traffic (www.farwaycompany.com). I managed sales channels, social media, ad campaigns, and product portfolio. Collaborating with teams, I optimized marketing efforts. Using Google Analytics, I monitored website traffic and provided insightful reports. I strategized FAR WAY’s presence on social media platforms (Twitter, Facebook, LinkedIn, Instagram, Alibaba, Amazon, Noon). I maintained partnerships with marketing agencies, enhancing campaigns. Managed AED 2M budget for brand management, product launches, advertising, collateral, and events.
2017 - 2019
Marketing and Sales Executive
MC Land
I developed or executed marketing strategies to promote agency services, increase brand awareness, and drive client acquisition. Conducted market research to inform strategies. Created compelling content for various channels. Managed/optimized digital campaigns (SEO, SEM, social media ads). Collaborated with teams and vendors for seamless execution. Monitored campaign performance with analytics, providing data-driven insights. Assisted in organizing events/trade shows to enhance brand visibility and generate leads. Provided regular reports/updates on marketing activities, including performance, to stakeholders.
EDUCATION
2019
Higher National Diploma in IT and Digital Marketing
Hardy Campus, Sri Lanka.
2022
Bachelor of Business Administration
Lincoln University
SKILLS
- Google Ad words
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Search Engine Optimization (SEO)
- Marketing Strategy
- Email Marketing
- Lead Generation
- Facebook Ads
- A/B Testing
- Event Managment
- Content Creation
- Creative Designs
- Marketing Campaign
- Marketing Automation
- Time Management
- Budget Management
- Google Analytics
- Brand Management
- Market Research
- Graphic Designs
Software and Platforms
- Noon
- E-Commerce
- Adobe Premier
- Mailchimp
- Asana
- Active Campaign
- Sales Force
- AdobeIllustrator
- AdobePhotoshop
- WordPress
- Canva
- Microsoft 365
- Amazon
- Alibaba